What Is Ecommerce Marketing? 8 Strategies For 2022

If you are looking for an effective way to grow your online retail business, then eCommerce is the way to go. E-commerce marketing refers to strategies used by companies to attract customers and grow their sales through digital channels such as search engines and mobile apps. In this blog, we will be discussing what is Ecommerce marketing and its different types -

What is Ecommerce Marketing?

Fundamentally speaking, Ecommerce marketing is the process of driving action as well as awareness for an online retail business. Various types of online advertising techniques are used by marketers to direct consumers to an online store so that people visiting it can be converted into buyers as well as retained.

In order to accomplish your eCommerce marketing goals, you can leverage digital marketing processes like social media optimization, email marketing, search engine optimization, PPC marketing, chatbots, web push notifications, and more.

While some processes are great for drawing in new customers, others are good for encouraging a sale or keeping existing customers loyal. That is why each eCommerce business must figure out which marketing strategies work the best for it. Let’s discuss the different types of eCommerce marketing and how you can utilize them in your eCommerce marketing strategy -

1. Search Engine Optimization (SEO):

This refers to the process of streamlining your website for a higher ranking in search engine results pages (SERPs). Search engine optimization is vital for any business that has a web presence. Companies utilize SEO to boost their site traffic, and ultimately sales and clicks. 70% of advertisers believe it to be more compelling compared to PPC campaigns. Some individuals are under the impression that SEO boils down to fusing some "magical" terms within the content on a website. But actually, good SEO incorporates creating and marketing relevant content, building good backlinks, leveraging reviews & mentions, improving HTML coding, and so much more.

Click here to find out more about how to build an effective SEO strategy!

2. Pay-Per-Click Marketing (PPC):

PPC or pay-per-click marketing is a kind of eCommerce marketing technique where a business has to pay to get clicks on their promoted ad. It enables businesses to drive new visits to their website. Some people are doubtful of the efficacy of PPC ads because there are individuals who use ad blockers to prevent paid promotions from appearing in their search results. Despite that, 75% of consumers have said that paid advertisements helped them discover what they were looking for, and 26% clicked on brands they were familiar with. In addition to that, search advertisements can result in 80% higher brand awareness.

Learn everything you need to know about PPC marketing here.

3. Web Push Marketing:

Web push marketing can be defined as a marketing technique that involves sending small notifications to the ideal target groups in the browser or mobile app. Since you can send promotional as well as transactional messages through push marketing, you can use it for various reasons. They include promoting your products, informing customers about shipping status, providing important updates, and so on.

The average response rate to push notifications is around 7.8%. Businesses in finance, travel, and of course, online retail, get the highest number of reactions to their web push messages. Applying this eCommerce advertising technique can help you improve your outreach, increase engagement on your website, and gather useful insights about CTR and open rate. The biggest advantage of web push marketing is its cost-effectiveness for a business.

4. Social Media Marketing:

Social media marketing implies the usage of social networking channels for increasing brand awareness, growing target audience outreach, improving site traffic and driving sales. Nearly 3.8 billion individuals currently use social media actively. 42% of people on the internet use social media while researching products they needed to buy.

Social media marketing is suitable as well as vital for every eCommerce business. It can help promote your brand actively, increase website traffic and lead to greater exposure. To achieve success with social media marketing, you must experiment with different types of content & strategies for every social networking channel that you use. Keep changing and optimizing the frequency of sharing posts, formats used, themes, and so on to make the most optimal usage of all social media platforms.

Read this complete guide to social media marketing.

5. Chatbot Marketing:

Chatbot marketing means exactly what you think it means - utilizing a chatbot for advertising your business. It helps in fulfilling a range of marketing purposes like supporting clients, taking care of their orders, informing them about special offers, and sharing company-related news with them. Chatbots correspond with customers using AI or according to pre-defined messages.

Chatbot marketing is used commonly by organizations with an extensive and expanding client base - chatbots can diminish client support expenses by nearly 30%. In addition to that, chatbots can handle client interactions round-the-clock, improve engagement, assist with lead generation, and accelerate payment processes, all of which are crucial aspects for any eCommerce business.

6. Influencer Marketing:

Influencer marketing is the promotion of brands via promotions made by social media celebrities or bloggers. It is a modern and profitable way to bring in new clients. Consumers are more likely to purchase from your brand if it is advertised by their favourite influencers.

90% of advertisers agree that influencer marketing works effectively. When done right, this form of eCommerce marketing can help increase your brand’s exposure, accelerate client acquisition, and speed up sales. To leverage influencer marketing, pick your influencers wisely. Partnering with those having a huge following may not always be profitable, and at times, even influencers with a relatively less large following can help you get a lot of collaboration. Another thing to bear in mind to get success with influencer marketing is making sure that your partner’s audience matches your target market.

Here’s a detailed guide on influencer marketing for your business.

7. Affiliate Marketing:

Affiliate marketing means advertising your business with the help of affiliated resources and paying some amount as commission every time you acquire a new client. Initially, it might appear to be the same as influencer marketing, however, the procedure of affiliate marketing is different. When it comes to the latter, you pay only when a sale has been successfully completed. This type of advertising can help you improve your SEO, boost sales, enhance brand awareness and generate more ROI for your business.

8. Email Marketing:

Email marketing is essential for nurturing your leads and enhancing the overall client experience. To ace it, you ought to have different kinds of emails as a part of your strategy. Marketing messages will assist you to develop relationships with clients and urge them to conduct a purchase. Transactional messages will keep them informed about changes in their account, order status, updates regarding shipping, and so on. Therefore, make sure to create email marketing campaigns in alignment with client interests, create attractive & engaging emails, and don’t forget to personalize!

Find out more about email marketing here!

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